Social Networks are all around us. Sociologist have long studied societies social fabric. But for most of us, social relationships are out of mind and out of sight. We have always just worked or played together. We connect with others so often that we don’t even notice those connections. Only because Facebook, LinkedIn and Twitter display in big numbers your first, second and third degree networks that we have begun to question what do those connections really mean.
Like you, before my work at Lnx Research, I looked at networks as just something that resulted from networking. But now I’m an armchair sociologist. As a BizKnowlogist (one who studies business, knowledge and technology) I’ve read more than 200 peer review papers and other publications on social networks. I learned to translate that scientific gobbledy-gook into a common everyday understanding.
As an armchair sociologist my worldview has changed. Behind our everyday relationships, I see the universal patterns that occur over and over again. These patterns occur in all groups, from small group to really huge. They occur in our city designs, and our road systems. These patterns occur in rivers and trees; in our brains; in electronics and many other systems. The social patterns in California are the same patterns we find in China. I now look at everything as if it where a network — even the simple tree. The tree’s strength is not the trunk but the root system and branches that are giant networks gathering and distributing nutrients to its entire ecosystem.
In this blog I will share with you my thoughts on social networks, how to analyze them, and how to create strategies to create an impact.
* Image from http://www.freedigitalphotos.net/ Artist:arztsamui
I had a chance to hear the quirky market innovator and disrupter, Seth Godin speak. He gets it. In his new book, “The Iccarus Deception” the world is a different place. Its connected. The rules your parents taught you do not apply. The rulers that taught you not to fly too close to the sun are wrong. Connections are not limited to the workplace. You can create new connections anywhere. You can create something new and connect to anyone. Innovation and creating something new is not a scare commodity. Go forth and create something new and connect. Available on Amazon
Welcome to BizKnowlogy. Looking at an old Apple II reminds me how far the world has changed in less than 40 years. The Apple II seems ancient. If feels like I’m visiting a museum and seeing Thomas Edison’s telegraph machine. The Apple was clunky; it was slow; it was expensive – costing over $5,000 in today’s dollars; it had no virtually no memory, holding a whopping 4,096 characters.
Today we have smart phones, tablet computing and smart devices everywhere. Facebook has more than a billion customers. Google answers more than a billion searches every day quickly and with remarkable precision. Amazon and Ebay sell millions of products, bringing customers and vendors together from around the world. The internet now connects 34%, nearly 2½ Billion of the globe’s 7B people.
We have clearly left the information age behind and entered the connected age. This hyper connectedness changes the boundaries; it changes the rules. These changes, profoundly impact us. BizKnowlogy operates to connect with people, companies and organizations working in this new connected age, to understand it, to leverage it and to drive innovation for a better future today.